Archive for the ‘Marketing’ Category

Starting An Online Business

May 25, 2006
Are you starting an online business with a small budget? That's OK. Online businesses are one of the lowest cost businesses to run – if you know what you need to pay for and where to go.Follow these suggestions for getting your website set up inexpensively while not sacrificing quality. There are some things you need to pay for (and this will tell you how much) and other things you can do just as well for free.STEP ONE: GETTING A DOMAIN NAMEThere's no reason to pay more than $10 for a domain name, so feel free to shop around. Domains are important because they give you credibility as a business.

Free websites do not enable you to have your own domain name so instead you end up with mybusiness.freespace.com instead of mybusiness.com. See the difference? Your customers expect you to put some money into your business and this is a clear tip off that you are not doing that – and for $10, why shouldn't you?

STEP TWO: FIND A HOST

Hosting plans vary considerably. Much of what you pay for will be determined by the features your hosting account provides with its service.

Are you setting up a simple, one page site? You could probably use a low cost host for $5 per month. Do you need some extra help with templates and layout or expect a high amount of traffic or downloads? You may have to pay more but it can be well worth the extra expense to have integrated webpages already set up or to ensure your host is providing you with enough bandwidth to handle the traffic on your site.

Never use a free host, unless perhaps you want to start with a blog or similar format while you get your own website up and running. Free hosting usually means you pay in other ways – lack of a domain name or a lack of quality. Many free hosting accounts are for personal use only and do not allow commercial accounts. Try to get recommendations from others when looking for a good host.

STEP THREE: DESIGN

As previously mentioned you can find professional templates on some hosting services. These can give your website a professional polish without the expense of hiring a designer. You are limited, however, on the look you choose depending on the variety of designs available.

Templates are also available to others so your site may have the same appearance as someone else. If you need custom work done consider hiring a freelance web designer from a site like elance.com or ask a local student studying web design. Freelance sites often put you in touch with new designers who will charge less while building on their experience and adding to their portfolio.

Spending money wisely is important when starting any business, but some free services will cost you in reliability or image. On the other hand there are some cheap deals you may not hear about so don't give your hard earned money (or worse – your credit) for a service you can pay less for and get the same results.

Paul Kellum is an internet marketer who teaches other marketers how to drive traffic to their websites, and as a result, make more sales. To see the tools he uses, visit: http://thenpn.biz/ro.php?id=1864

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Network Marketing-The Perfect Business

May 25, 2006

When most people think of mlm, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to mlm than just the basics.

It is often said that network marketing is the perfect business. It seems logical that many people in the business say this, since a statement like that could draw new people into the business. "This really is the perfect business!" could be just what your prospect needs to get the courage to make the decision and join your network marketing company. But is that all it is? Just a great statement to be used in an attempt to close people, or is there actually any truth to it?

Of course not everybody shares this positive image of the industry. Many people think quite the opposite of network marketing. Busloads of people would laugh when someone would refer to it as 'the perfect business' because they don't even consider it a business in the first place. They might still have the picture of a bunch of housewives gathering around the kitchen table to sell each other plastic cups and lingerie as a hobby. Obviously not everybody evaluates a business by the same criteria but with global revenues exceeding 100 billion dollars it just doesn't fit the description of a hobby anymore. It's serious business.

Fortunately a lot has been written on the subject over the years, by people outside and inside network marketing. Robert Kiyosaki is a good example of a successful entrepreneur and best selling author, who has not made his fortune in network marketing. He isn't even in the business. But he is a strong advocate of the industry because of its power and potential. He also explains why, in his opinion, this industry offers the best chance of success for an individual that wants to start a business these days. He claims that network marketing companies have a system in place, much like a franchising formula, that have proven to produce results if you stick to the system.

So if we have established that network marketing is indeed a business, the question still remains: "How perfect is it?” To answer this question let's look at this from the perspective of someone that wants to go out and start a business.

If you were to start a traditional type business the first thing you need would probably be money. In many cases a lot of it, so you would need to talk to a bank. Of course this bank is not just going to throw money at you until you convince them that your business has a good chance of success and that you are a good candidate. You may even have paid a professional to put together a solid business plan. So before you make your first dime, you are spending valuable time and money to even be considered to get the money you need from the bank. 

Hopefully the information presented so far has been applicable. You might also want to consider the following:

Now let's say you qualify and you get the money from the bank. Then you go out and start your business. You rent the space for your store or office and in doing so you have to put down a deposit for the first month or two and you probably have to sign a contract for a minimum duration of your lease. This will account for at least a couple of thousand dollars. Then you have to get the furniture and equipment to make your business actually look like one. Depending on your type of business that can range from hundreds to many thousands of dollars that you must spend just to get your business up and running.

Of course it doesn't end there. You'll have to take care and pay for: insurance, advertising, accounting, legal fees, taxes and a bunch of other things that you may not have anticipated, but will prove to be necessary nonetheless. In most of these cases it will take someone else's knowledge and that someone wants to get paid for their service.

Now you may realize that with all of these things to take care of you're required to work your business full time. And this is not full time like 40-60 hours on a job. Most entrepreneurs work 60-80 hours or more per week. Still, you can't be in the store all day and do it all by yourself. So you decide to hire someone to help out. Here comes the nightmare of all companies: employees. They'll work hard when you're there and slouch when you're not. When they show up late or call in sick, you have to open the store. And they'll never work as hard as you do, because it's not their business, it's only their job. Nevertheless you must pay them before you can even pay yourself.

And then we haven't even discussed all the outside factors like: competition, government regulations, technology, city circulation plans, customers that refuse to pay and too many more to mention. A change in any single one of them could put you out of business in no time. The sad truth is that over 90% of all new businesses go out of business within the first five years of their existence. Yet how much money do you put on the line to have a chance in a business like this?

Now let’s compare this with the business of network marketing and see what the differences are. If you start your own network marketing business the initial investment is very low; probably less than $500. You don't need an office or a store to rent because you work out of your home. There is no need for extra insurance, legal fees or expensive marketing advice, because all of these things are taken care of by any good network marketing company. Most companies also offer valuable training at minimal cost that will vastly increase your chances of success.

You can start your business part time and you can work when and where you choose. Perhaps the most important advantage of the network marketing business model it the leverage is offers. You can leverage yourself by sponsoring others into your business and helping them build a business for themselves. Yet these people on your team are not your employees, they each have their own business. Therefore they'll be more motivated to work because they are not working for you, they are working for themselves. This way you can build a network of thousands of independent distributors scattered all across the globe through different levels in your organization that you can benefit from. It's like having thousands of stores all over the world without having to pay rent on any of them.
Does this make network marketing perfect? No, of course not. Nothing is perfect but anyone who seriously evaluates network marketing can't help but come to the conclusion that it offers some remarkable advantages over traditional business.

You can't predict when knowing something extra about mlm will come in handy. If you learned anything new about &keyword% in this article, you should file the article where you can find it again.

Paul Kellum is an internet marketer who teaches other marketers how to drive traffic to their websites, and as a result, make more sales. To see the tools he uses, visit: http://thenpn.biz/ro.php?id=1864

Free Internet Marketing Methods

May 25, 2006

Have you ever wondered if what you know about marketing is accurate? Consider the following paragraphs and compare what you know to the latest info on marketing. Business can get expensive. If you are like most people starting an online business you may quickly find your savings tapped and your credit cards maxed. That is, unless you know how to market your online business for free – or nearly free. There are many ways to market your business, but not all methods deliver the same results to every business. While you learn your way around the online business world it makes sense to start with the cheap or free methods of marketing before spending a lot of money on a system that will not work for you. Here are three methods for marketing your business for little or no cost. Some will work better than others and some will take longer to show results. Find out the costs as well as the Pros and Cons of each method. MARKETING METHOD ONE: TRAFFIC EXCHANGES Traffic exchanges are very popular for new online businesses. They can be free or charge a monthly fee. The way they work is that each member views other members websites, usually for a specified period of time, to build credits. Their sites will then be displayed to other members depending on the number of websites they have viewed. PRO: Usually free. Lots of traffic quickly. CON: Traffic is not targeted so usually works better for businesses that appeal to a wide audience. Viewing other members websites is time consuming. MARKETING METHOD TWO: ONLINE FORUMS  Once you begin to move beyond basic background information, you begin to realize that there's more to marketing than you may have first thought.  Forums are online communities that discuss specific topics. There are forums (or discussion groups) on just about any topic you can think of. You can find these by doing a search for 'forum' and your topic. Or you can go to Google and search the Groups for your key word or phrase. Forums are usually free to join. Most forums do not allow commercial solicitations. The focus is on exchanging information. Be prepared to add useful comments to the discussion and follow the posted rules. You may be allowed to attach a signature to your comments. Put your website in the signature to attract the search engine spiders and send visitors to your site. Develop a reputation as an expert on your topic and give free advice when possible to build credibility. PRO: Targeted traffic. Builds credibility CON: Have to be careful not to be labeled as "spam". Must spend time answering questions and posting comments. Depending on where you post and what you say you may or may not see a lot of traffic initially. MARKETING METHOD THREE: NEWSLETTERS Start your own newsletter right away. While this does not bring traffic to your site it does take advantage of the visitors who do come. The code for collecting emails can often be obtained from your host provider for free or an autoresponder service which is free or paid depending on your service. Have a place for visitors to enter their email address and name. Send them a free report or email once a week with tips or news about your topic. This will permit you to build a relationship with prospects as well as grant you permission to contact them again with your offer. It often takes up to seven contacts before a prospect will buy, so don't let them leave without getting their email! PRO: Permits you to contact interested prospects again. Builds relationship with customers and potential customers. CON: Effort is needed to provide quality information on a regular basis. Does not attract new visitors. Each of the marketing strategies outlined above are proven to work. What works best for you and your business will depend on various factors such as; what your business is, what time you can spend marketing and what information you can provide. Start using two or all three of these methods and you will be creating a solid marketing foundation for your business.   That's the latest from the marketing authorities. Once you're familiar with these ideas, you'll be ready to move to the next level. Paul Kellum is an internet marketer who teaches other marketers how to drive traffic to their websites, and as a result, make more sales. To see the tools he uses,and the programs he recommends, visit: http://thenpn.biz/ro.php?id=1864 ——————————————————— Leading Marketing Tools On The Internet http://www.leadgeneratingtools.net/mb/paulearl Amazing Marketing Tools http://thenpn.biz/ar/1.php?id=4877 Free Business Opportunity http://www.tmiwireless.com/affiliate/?aid=1437 Free Affiliate Program http://affiliates.mynetmarketingcenter.com/ Get Free Marketing Products http://www.myfreegiveaway.com/red.php/r=paulearl